Circuit City Reviews Creative Chores

CHICAGO Circuit City is reviewing the broadcast creative portion of its general-market ad account, which has been at Interpublic Group’s Foote Cone & Belding for three years, the client confirmed.

Circuit City spends about $220 million annually on ads, $150 million of that on broadcast, per Nielsen Monitor-Plus.

Twelve proposal requests from consultancy Hasan + Co. in Raleigh, N.C., are set to go out Wednesday, a source said. A decision is expected by the end of April. FCB will be invited to defend.

“FCB has done very good work on this, and depending on how this comes out, we may continue our relationship with them,” said Bill Cimino, a representative for the Richmond, Va.-based retailer. “Right now it’s incumbent on CC to look for new ideas,” Cimino said.

A representative for the Interpublic Group agency had no comment. Media buying is handled in-house.

The review is the latest of a series of agency evaluations Circuit City has held over the last three months.

The retailer is holding meetings this week and next with four contenders for its public relations business. Competing are Omnicom Group’s Fleishman-Hillard and WPP Group’s Ogilvy PR, both Washington D.C.; Carter Ryley Thomas in Richmond, Va.; and Stanton Crenshaw Communications in New York, the client said.

Circuit City in January awarded interactive account to independent Sharpe Partners in New York. That business had been at IPG’s FCBi, the interactive arm of FCB.

The retailer’s Hispanic business in January went to Publicis Groupe’s Bromley Communications in San Antonio.