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NEW YORK Circuit City is experimenting with a new online product-heavy banner placement designed to mimic a store catalog.
The “Page Turn” unit is a new creative option from CNET Networks, which has innovated now-common Web placements like the half-page and message-unit formats. It allows marketers to include a five-page catalog of products that users can peruse, search and register for more information without leaving the Web page.
Circuit City is using the message-unit ad format on CNET.com
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