Cider Jack Radio Spots Challenge Beer and Wine

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Virgins and “wispy half-men” are invoked in Fort Franklin’s edgy new radio campaign for Cider Jack Hard Cider.

One spot opens with an obnoxiously masculine announcer proclaiming that “Cider Jack is a hard cider, not a soft cider. Soft ciders are made by wispy half-men who clog- dance in snug leotards.”

In another installment, the same hammy voiceover begins, “Cider Jack Hard Cider’s taste may be unfamiliar to wine and beer drink-ers.

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