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Eli Lilly produced three of the top four most-recalled prescription drug and vaccine ads on TV last year, according to new research released today by The Nielsen Company (the parent of Brandweek).
The ranking revealed that a spot for Eli’s Cialis was the most often recalled new pharmaceutical ad 2008. The ad was recalled by viewers at a rate 55% greater than the average based on all new prescription drug ads launched over the past year.
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