Nielsenwire


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    Mobile Web Use Leaps 34%

    Digital

    NEW YORK Web visitors using a mobile device increased 34 percent year-over-year, to 56.9 million in July 2009 from 42.5 million in July 2008, according to Nielsen. Overall, year-over-year growth [...]

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    Beatlemania 2 Generates Buzz

    TV / Video

    NEW YORK Few can question the legacy the Beatles left on the music and pop-culture world in the 20th century, but will millennial videogamers — most born long after the [...]

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    Nascar Fans Embrace Patriotic Brand Loyalty

    Brand Marketing

    NEW YORK As the Big 3 American automakers attempt to change public perception and get their cars back on the right track, Nascar may be the best sponsorship vehicle. Not [...]

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    Twitter Grows 1,444% Over Last Year

    Digital

    NEW YORK May 2009 data from Nielsen Online show that people continue to spend more time on social networking and blog sites than ever before. Total minutes increased 82 percent [...]

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    E3 Fuels Buzz for Gaming Cos.

    Brand Marketing

    NEW YORK The three major gaming corporations went head-to-head for the attention of consumers last week by making major announcements at E3, one of the largest gaming conferences in the [...]

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    HDTV Adoption Rises

    Brand Marketing

    While Americans have always enjoyed television, high definition TVs are opening a new chapter in that historic love affair. Not since color TV was introduced more than 50 years ago [...]

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    Who Shops Where? And What Are They Buying?

    Brand Marketing

    American shoppers have a huge range of options when choosing where to shop, from convenience and dollar stores to traditional grocery and drug stores to warehouse clubs and supercenters.  Who [...]

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    Cialis, Cymbalta Lead 2008’s Most Recalled Drug Ads

    Brand Marketing

    Eli Lilly produced three of the top four most-recalled prescription drug and vaccine ads on TV last year, according to new research released today by The Nielsen Company (the parent [...]

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    Nielsen: ’08 Holiday Sales Rose 6%

    Brand Marketing

    The early predictions were gloomy: The recession gripping the U.S. would make for a dismal holiday shopping season for retailers. And while many retailers certainly felt the effects of the [...]

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    Big Opportunities In Store for Green Products

    Brand Marketing

    Over the last decade, Americans’ awareness of and sensitivity to the environment has grown dramatically, and environmental concerns regularly top opinion polls as being important.  Going hand-in-hand with this awareness [...]