Church's Chicken Hires TGI Fridays and Burger King Veteran as Its New CMO

Brian Gies will be tapped with helping improve market share

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Church’s Chicken has hired Brian Gies as executive vice president and global chief marketing officer, the restaurant chain announced today.

Gies has experience in the fast casual sector, including a three-year stint as the CMO of TGI Fridays from 2013 to 2016. There, he led marketing initiatives like the “endless appetizers” promotion and investments in the restaurant’s ecommerce and take-out offerings. Before TGI Fridays, he spent nearly two decades at Burger King, most recently as its vice president of U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in