Christie’s Isn’t Just Adopting NFTs as Part of Its Digital Transformation

The auction house uses Quantcast Platform to find high-net-worth clients

Christie's sold its first NFT earlier this week. Bloomberg/Getty Images

Christie’s auction house is in the news today for becoming the first major auction house to offer a purely digital work of art with a unique NFT—and it did so with an eye-popping final bid of $69.3 million.

@ronan_shields Ronan Shields is Adweek's programmatic editor.