Via Christens Office in Mass.

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Via has hired a trio of local executives to introduce the agency, one of New England’s largest independently owned shops, to the greater Boston market.

Via launches today in Somerville, Mass., with 10 employees. Helming operations are Ken Dec, former CEO of CGN Marketing & Cre ative Services; Les lie Kaplan, a consultant who once headed direct mar keting at Hill, Holliday, Connors Cosmopulos; and David Jackson, ex-president of boutique shop Six.

The three now share the title of principal at Via.

“Boston has always been a logical market for us to think about penetrating,” said John Coleman, founding partner...

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