Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Via has hired a trio of local executives to introduce the agency, one of New England’s largest independently owned shops, to the greater Boston market.
Via launches today in Somerville, Mass., with 10 employees. Helming operations are Ken Dec, former CEO of CGN Marketing & Cre ative Services; Les lie Kaplan, a consultant who once headed direct mar keting at Hill, Holliday, Connors Cosmopulos; and David Jackson, ex-president of boutique shop Six.
The three now share the title of principal at Via.
“Boston has always been a logical market for us to think about penetrating,” said John Coleman, founding partner at the Portland, Maine-based agency.
The Boston-area outpost plans to leverage the new team’s broad consumer experience, targeting financial-service companies and the healthcare industry, said Coleman.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in