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Genesis, the luxury brand owned by Hyundai, will make its Super Bowl advertising debut with an ad starring Chrissy Teigen and John Legend.
The ad will launch Genesis’ first SUV, the GV80, as well as a new brand campaign called “Young Luxury.”
Genesis is the youngest luxury automaker, said the brand’s North America CEO Mark Del Rosso. So, he suggested in a statement, “Why not act our age and have a little fun?”
The choice of Teigen and Legend embodied the more humorous approach the brand was looking for. The
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