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Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time.
The new meatless menu item is getting some support from sports media and entertainment company Team Whistle. The content provider partnered with Chipotle for the latest installment of its No Days Off series on YouTube.