AdFreak

Chili's Brings Back Its 'Baby Back' Jingle, but the Lyrics Are Funkier Now

Rib ticklers for a slimmed-down menu

Headshot of David Gianatasio
By David Gianatasio

October 3, 2017

O’Keefe Reinhard & Paul’s first ads for Chili’s Grill & Bar break today, and they’ve got your baby back, baby back, baby back, baby back…

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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