AdFreak

Chili's Brings Back Its 'Baby Back' Jingle, but the Lyrics Are Funkier Now

Rib ticklers for a slimmed-down menu

Headshot of David Gianatasio
By David Gianatasio

October 3, 2017

O’Keefe Reinhard & Paul’s first ads for Chili’s Grill & Bar break today, and they’ve got your baby back, baby back, baby back, baby back…

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


When Marketing Goes Haywire

By Smartsheet