Chevy Turns to Mother

While GM says the Chevrolet brand will stick with Goodby, Silverstein & Partners, it gives a digital project to rival agency and fuels the rumor mill

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Chevrolet is trying to silence buzz in Detroit that it’s dissatisfied with its lead agency Goodby, Silverstein & Partners, and will be looking elsewhere as it assigns future projects. In August, GM global marketing chief Joel Ewanick publicly criticized the lack of consistency of GS&P’s Chevy work, giving some of it “C” and “B” grades as well as “A.”

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