Chevy Tries Human Touch

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Publicis has debuted its first work for Chevrolet’s Malibu, Equinox and Traverse models since winning that car assignment from General Motors in December.
 
Gone is spokesman and Fox NFL analyst Howie Long, as well as “The American revolution” tagline used in previous work created by Chevy’s longtime lead agency, Interpublic’s Campbell-Ewald.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in