Chevrolet Expands Hispanic Ad Emphasis With New TV, Print Work

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DETROIT-General Motors’ Chevrolet division is expanding its Hispanic marketing efforts with the addition of a new market and an extensive Spanish-language campaign.
Chevrolet is adding Chicago to the list of cities included in its integrated Hispanic marketing initiative, developed by Accentmarketing, Miami, in partnership with national Chevrolet agency Campbell-Ewald Advertising, Warren, Mich.

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