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CEA’s Latest Advertising Is Meant to Sharpen Car Maker’s Strategy
DETROIT–Two new campaigns from Campbell-Ewald Advertising for General Motors’ Chevrolet division make use of a new tagline intended to give greater definition to the Chevy experience.
Three 30-second spots for Chevy cars break Sept. 21, and include the tagline “We’ll be there,” which replaces “Genuine Chevrolet” (Adweek, Aug.
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