Chevrolet and Guy Fieri to Debut the Apple Pie Hot Dog During Major League Baseball

An old jingle inspires a very new snack that screams Americana

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It is often said that you can’t mess with a classic, but world-famous chef and TV personality Guy Fieri‘s specialty is spicing up tried-and-true recipes in hopes of creating something new. To that end, he’s teamed up with Chevrolet to bring us the Apple Pie Hotdog.

Drawing its inspiration from an influential Chevrolet advertisement from the mid-’70s that claimed “baseball, hot dogs, apple pie and Chevrolet go together in the good old U.S.A.,” the Apple Pie Hotdog is combining all of the above to create a one-of-a-kind treat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in