Chess Tallies First Account Win

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Chess Communications Group trumped the Wisconsin competition to register its first new-business win.

The Baltimore shop defeated four undisclosed Wisconsin contenders to land Menominee Casino Hotel’s $1-1.5 million advertising account.

“We were se-lected because of our experience in building successful brands such as Isle of Capri, Three Rivers and President Casinos,” said Chess chairman Bruce Iannatuono.

Chess will develop a television, radio, print and outdoor campaign for the Keshena, Wis.,

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