Brand MarketingCheer Song Available OnlineBy Mae Anderson |February 5, 2003ShareBy Mae Anderson |February 5, 2003ShareNEW YORK Procter & Gamble on Monday relaunched a Cheer spot created by Leo Burnett in Toronto and made a version of the song in the ad, “Always (Thinking About You),” available on its Web site.The song was only a few bars long in the television spot, which first aired in September. But Burnett developed a long version, with songwriter Lisa Dalbello, to respond to requests from viewers who liked the tune, according to a P&G representative.The relaunched ad directs people to the Web site, www.cheer.com\music, to hear the long version. The ad, called “Coming Home,” shows a woman visiting a man. He tries to fade a sweater, an old gift she gave him but he has never worn, by washing it repeatedly. But the sweater refuses to fade in Cheer.This is not the first time a song created for a commercial has been made available to the public. In February, Sony’s Web site offered Alana Davis’ cover of Crosby, Stills, Nash and Young’s “Carry On.” The song was featured in “The Trip,” created by Young & Rubicam in New York, that ran during the Super Bowl.“Christmas Song,” which played in commercials for Target, was offered for sale by the retailer during the year-end holidays. In January, the Stevie Wonder and India.Arie song was nominated for a Grammy award. Adweek Adweek