Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Being a successful brand requires extensive research and development. Richard Anthony Marin knows it—even if his approach to R&D is, well, a bit informal. “We get a bunch of strains, then we go out on my patio and look at the ocean—and then light it up!” he says. “It’s a very hands-on policy.”
Were it any other executive talking about toking up like this, it would be the stuff of scandal. But in Marin’s case, it’s simply what you’d expect.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in