Check Out the 2016 Shorty Award Winners for Best Brands on Social Media

Winners announced on Snapchat

The Shorty Awards announced its 2016 winners today, once again recognizing individuals and organizations that produce great content on Snapchat, YouTube, Instagram and every other social platform.

In addition to crowning winners in each category, the awards honored high-scoring entries with gold, silver and bronze honors. The ceremony will be held on April 11 at the TimesCenter in New York.

A record number of brands entered the competition this year, said Gregory Galant, co-founder of the Shorty Awards and CEO of Muck Rack. "Academy members told us they were astounded by the quality of work entered, as well as the new and innovative ways our entrants are using social media," he added. "This year's winning entries show that brands and agencies are eager to give back, raise awareness and promote social-good campaigns. The winners were bold—not afraid to jump on new platforms while still telling powerful stories."

Check out the list of winners below, and check out the Shorty Awards Snapchat account to see the full awards announcement. 

Agency of the Year

Large Agency of the Year: R/GA

Mid-Size Agency of the Year: DDB Chicago

Small Agency of the Year Atomic: 212 Sydney

Best Overall Facebook Presence



produced by AJ+

Best Overall Instagram Presence



produced by Airbnb

Best Overall Tumblr Presence


The Real Cost: Reaching youth at risk of experimenting with cigarettes

produced by FCB Garfinkel

Silver Honor

HUNT the TRUTH Audio Series

produced by Ayzenberg Group for Xbox/343 Industries

Silver Honor

Mic Tumblr Page for Best Overall Tumblr Presence

produced by Mic Network

Bronze Honor


produced by HBO

Bronze Honor

San Diego Zoo Tumblr

produced by San Diego Zoo Global

Best Overall Twitter Presence


Casper: The Tweeting Mattress

produced by Casper

Bronze Honor


produced by ESPN

Bronze Honor

Doctor Who

produced by Everybody at Once

Best Overall YouTube Presence


Last Week Tonight

produced by HBO

Best Use of Facebook


Silent Ads

produced by CP+B and

Silver Honor

Ultimate Immersion: GoPro Spherical and VR

produced by GoPro

Bronze Honor

IKEA Germany Facebook Page

produced by IKEA Deutschland, Razorfish Germany

Bronze Honor

LEGO Kronkiwongi

produced by LEGO

Best Use of Instagram


Beats By Dre Straight Outta Compton

produced by R/GA's Hustle

Silver Honor

The Tonight Show Starring Jimmy Fallon

produced by NBC Entertainment

Best Use of Pinterest


The First Ever Pinterest Yard Sale

produced by Deutsch and Krylon

Best Use of Snapchat


Call of Duty: Hack in Black

produced by Activision with Edelman & AKQA

Best Use of Tumblr


Critics' Choice Awards Fan Art Red Carpet

produced by A&E Television

Bronze Honor

Bates Motel Fan Art Guestbook

produced by A&E Television

Best Use of Twitter


Lovin' The Super Bowl

produced by DDB Chicago and McDonald's

Silver Honor

#SmartGirlsAsk Launch at the Emmys Red Carpet

produced by Television Academy, Amy Poehler's Smart Girls, Twitter

Bronze Honor

Dove and Twitter #SpeakBeautiful

produced by VaynerMedia, Edelman, Mindshare

Best Use of Vine


Disney Vine

produced by Disney Interactive

Best Use of YouTube


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