Check Out the 2016 Shorty Award Winners for Best Brands on Social Media

Winners announced on Snapchat

The Shorty Awards announced its 2016 winners today, once again recognizing individuals and organizations that produce great content on Snapchat, YouTube, Instagram and every other social platform.

In addition to crowning winners in each category, the awards honored high-scoring entries with gold, silver and bronze honors. The ceremony will be held on April 11 at the TimesCenter in New York.

A record number of brands entered the competition this year, said Gregory Galant, co-founder of the Shorty Awards and CEO of Muck Rack. "Academy members told us they were astounded by the quality of work entered, as well as the new and innovative ways our entrants are using social media," he added. "This year's winning entries show that brands and agencies are eager to give back, raise awareness and promote social-good campaigns. The winners were bold—not afraid to jump on new platforms while still telling powerful stories."

Check out the list of winners below, and check out the Shorty Awards Snapchat account to see the full awards announcement. 

Agency of the Year

Large Agency of the Year: R/GA

Mid-Size Agency of the Year: DDB Chicago

Small Agency of the Year Atomic: 212 Sydney

Best Overall Facebook Presence

Winner

AJ+

produced by AJ+

Best Overall Instagram Presence

Winner

Airbnb 

produced by Airbnb

Best Overall Tumblr Presence

Winner

The Real Cost: Reaching youth at risk of experimenting with cigarettes

produced by FCB Garfinkel

Silver Honor

HUNT the TRUTH Audio Series

produced by Ayzenberg Group for Xbox/343 Industries

Silver Honor

Mic Tumblr Page for Best Overall Tumblr Presence

produced by Mic Network

Bronze Honor

Girls

produced by HBO

Bronze Honor

San Diego Zoo Tumblr

produced by San Diego Zoo Global

Best Overall Twitter Presence

Winner

Casper: The Tweeting Mattress

produced by Casper

Bronze Honor

@SportsCenter

produced by ESPN

Bronze Honor

Doctor Who

produced by Everybody at Once

Best Overall YouTube Presence

Winner

Last Week Tonight

produced by HBO

Best Use of Facebook

Winner

Silent Ads

produced by CP+B and Hotels.com

Silver Honor

Ultimate Immersion: GoPro Spherical and VR

produced by GoPro

Bronze Honor

IKEA Germany Facebook Page

produced by IKEA Deutschland, Razorfish Germany

Bronze Honor

LEGO Kronkiwongi

produced by LEGO

Best Use of Instagram

Winner

Beats By Dre Straight Outta Compton

produced by R/GA's Hustle

Silver Honor

The Tonight Show Starring Jimmy Fallon

produced by NBC Entertainment

Best Use of Pinterest

Winner

The First Ever Pinterest Yard Sale

produced by Deutsch and Krylon

Best Use of Snapchat

Winner

Call of Duty: Hack in Black

produced by Activision with Edelman & AKQA

Best Use of Tumblr

Winner

Critics' Choice Awards Fan Art Red Carpet

produced by A&E Television

Bronze Honor

Bates Motel Fan Art Guestbook

produced by A&E Television

Best Use of Twitter

Winner

Lovin' The Super Bowl

produced by DDB Chicago and McDonald's

Silver Honor

#SmartGirlsAsk Launch at the Emmys Red Carpet

produced by Television Academy, Amy Poehler's Smart Girls, Twitter

Bronze Honor

Dove and Twitter #SpeakBeautiful

produced by VaynerMedia, Edelman, Mindshare

Best Use of Vine

Winner

Disney Vine

produced by Disney Interactive

Best Use of YouTube

Winner

Do You Adventure?

produced by North

Bronze Honor

Always Unstoppable

produced by Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUP New York

Best Use of an Emerging Platform

Winner

Mr. Robot: Debt Deletion

produced by ISL and USA Network

Gold Honor

Ex Machina Tinder Turing Test

produced by Watson Design Group Inc.

Bronze Honor

Selfie Induced Horror

produced by Agency OMD/Ignition Factory

Best Influencer and Celebrity Campaign

Winner

My Tales of Whisky Yule Log

produced by Hunter Public Relations for Diageo

Silver Honor

Apartments.com: #MovinOnUp

produced by RPA

Bronze Honor

"I Am a Witness" Bullying Prevention Campaign

produced by the Ad Council

Bronze Honor

Molly Hartley's Social Media Exorcism

produced by Digital Media Management

Best Integrated Campaign

Winner

Love Has No Labels

produced by R/GA and The Ad Council

Silver Honor

Lucy The Robot

produced by Atomic 212 Sydney

Best Mobile Campaign

Winner

Taco Bell Mobile Ordering Application

produced by DigitasLBi

Bronze Honor

2015 MTV EMA

produced by Viacom International Media Networks (VIMN)

Best Multi-Platform Campaign

Winners

#NewWords — Dictionary.com

produced by Collab and Dictionary.com

Endless Table

produced by Havas Worldwide Chicago for Reynolds

Bronze Honor

Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection

produced by Wells Fargo

Best Social Good Campaign

Winners

"Love Has No Labels" Diversity & Inclusion Campaign

produced by The Ad Council and R/GA

Connor's Cure

produced by WWE

Bronze Honor

Tall order, months in the making

produced by the Calgary Zoo

Bronze Honor

TOMS One Day Without Shoes 2015

produced by TOMS Shoes

Bronze Honor

#PrankItFWD

produced by DEFY Media

Best Use of Animated GIFs

Winner

Hulu: The Perfect GIF

produced by Good People

Bronze Honor

Hannibal Travel Posters

produced by bpg and NBC Universal

Best Contest or Promotion

Winner

Mr. Robot: Debt Deletion

produced by ISL and USA Network

Best Data Visualization

Winner

#Cokenomics

produced by Mistress and Netflix

Bronze Honor

Clorox: For When Things Go Viral

produced by Ketchum, Critical Mass, AKQA

Bronze Honor

Spotify Singles

produced by Razorfish New York/Stink Digital

Best Use of Emojis

Winner

Emoji Ordering

produced by CP+B and Domino's

Bronze Honor

Jordan Brand, Emoji Battle

produced by Laundry Service

Best Use of a Hashtag

Winner

#GayIsOK

produced by Lush Cosmetics + AllOut

Gold Honor

MasterCard #AcceptanceMatters

produced by VaynerMedia

Silver Honor

#FeelsLikeHome Best Hashtag

produced by Quantas Airlines

Silver Honor

#FlipOffFur

produced by breensmith

Silver Honor

Freedom to Marry – Love Must Win

produced by Blue State Digital

Bronze Honor

#StandUp4

produced by Carat, McCann

Bronze Honor

Chevrolet #BestDayEver

produced by Carat, Dentsu Aegis Network, The Story Lab, Commonwealth // McCann, Jash, Fleishman

Bronze Honor

Vikings Hashtag Raids

produced by 360i

Bronze Honor

M&M's Red Nose Day Campaign

produced by Weber Shandwick

Best Use of Livestreaming Video

Winner

Mr. Robot: Debt Deletion

produced by ISL and USA Network

Best Use of a Meme

Winner

Straight Outta Somewhere

produced by PMG and Beats by Dre

Best Photography and Graphics

Winner

High-Five. Give $5. Save Big Cats.

produced by National Geographic

Gold Honor

Hulu, The Mindy Project Season 4

produced by GLOW

Bronze Honor

Endless Table

produced by Havas Worldwide Chicago

Best Use of Video

Winner

Wish Writer

produced by Carat and J. Walter Thompson for Macy's

Gold Honor

Coca-Cola: Dark Iftar "No Labels"

produced by Memac Ogilvy & Mather

Gold Honor

Orange Is the New Black 'Twas a Night in Litchfield Holiday Video

produced by New Wave Entertainment

Silver Honor

The Fight for $15 Veteran's Day Video

produced by Fight for $15

Bronze Honor

#LeftSwipeDat

produced by truth, 72andSunny, Assembly, Ketchum

Bronze Honor

First Haircut

produced by MullenLowe Winston Salem and ULTA

Bronze Honor

Slurpee Tastes Like…

produced by Isobar and 7-Eleven Australia

Best Use of Virtual Reality

Winner

Discovery VR

produced by Discovery Communications

Bronze Honor

Step Into the "Circle of Life" — The Lion King VR Experience

produced by Disney Theatrical Group

Best in Customer Service

Winner

Tale of tiger's big adventure highlights airport's commitment to customer service

produced by Hillsborough County Aviation Authority

Best Integration with Live Television

Winner

The Voice

produced by NBC Entertainment

Silver Honor

Lovin' the Super Bowl

produced by DDB Chicago and McDonald'sSilver Honor

Silver Honor

Visa One Handed Catch: Super Bowl Guinness World Record

produced by FleishmanHillard

Best Use of Gamification

Winner

#CatchDrogon

produced by 360i, HBO's 'Game of Thrones'

Best Use of Humor

Winner

Mustang Speed Dating

produced by Team Detroit and Ford

Best Online Community

Winner

@SummerBreak, a single summer told over multiple platforms

produced by AT&T, Fullscreen, The Chernin Group, Astonauts Wanted

Gold Honor

Doctor Who

produced by Everybody at Once

Silver Honor

#AirbnbSundance

produced by Airbnb

Silver Honor

American Horror Story: Hotel

produced by FX Networks

Silver Honor

Good Tweeting, great eating!

produced by GrubHub

Silver Honor

Planet of Triumphs

produced by Red Tettemer O'Connell + Partners

Bronze Honor

@CBC's "Valentines for Canada"

produced by CBC

Bronze Honor

Bowser Takes Over the Mario Party 10 Virtual Launch Party

produced by Golin LA

Bronze Honor

Furious 7

produced by Brigade and Universal Pictures

Bronze Honor

Jane the Virgin x Wattpad

produced by Agency OMD/Ignition Factory

Bronze Honor

Microsoft Brand Social

produced by Assembly

Bronze Honor

Orphan Black

produced by Everybody at Once

Bronze Honor

Taking Stoked to the Next Level: GoPro

produced by GoPro

Best Physical and Digital Convergence

Winner

WestJet Christmas Miracle: 12,000 mini miracles

produced by Studio M

Gold Honor

Uber Safe

produced by Rethink

Bronze Honor

#HavasPeepShow

produced by Havas Worldwide Chicago

Bronze Honor

Come Seek Live

produced by MullenLowe U.S.

Bronze Honor

Priceless Elevator Pitch

produced by McCann XBC

Best Real Time Response

Winner

Adopt A Life Partner

produced by DigitasLBi New York

Silver Honor

Jordan Brand, Emoji Battle

produced by Laundry Service

Bronze Honor

The World Through Mr. Robot

produced by USA Network

Bronze Honor

Wingstop #SquashTheBeef

produced by Barkley

Best Media Buying Strategy

Winner

Lucy The Robot

produced by Atomic 212 Sydney for Double Robotics

Bronze Honor

Impractical Jokers Live Punishment Special

produced by truTV

Best Social Media Tool

Winner

#EveryDayCare — Whirlpool, DigitasLBi and Crowdtap

produced by DigitasLBi, Crowdtap and Whirlpool

Most Creative Use of Technology

Winner

Netflix socks

produced by Deeplocal

Gold Honor

Rickstaverse

produced by Carrot Creative and Adult Swim

Silver Honor

Lucy the Robot

produced by Atomic 212 Sydney

Best in Auto

Winner

The Greatest Interception Ever

produced by Volvo Car USA

Bronze Honor

Beyond Utility: 1,000 to 1

produced by Team One and Lexus

Bronze Honor

Mustang Speed Dating

produced by Team Detroit and Ford

Best in Business to Business

Winner

#BallotBriefcase on Snapchat

produced by PwC

Bronze Honor

Say No To Spec

produced by Zulu Alpha Kilo & Zulubot

Bronze Honor

The Intermodals

produced by MullenLowe Winston Salem

Best Consumer Brand

Winner

Lucy The Robot

produced by Atomic 212 Sydney for Double Records

Bronze Honor

Straight Outta Somewhere

produced by PMG and Beats by Dre

Best in Education

Winner

John Jay College Insta-Challenge

produced by VGD

Best in Entertainment

Winner

Peanutize me!

produced by Ludomade

Gold Honor

Furious 7

produced by Brigade for Universal Pictures

Gold Honor

Night of Too Many Stars- America Comes Together for Autism Programs 

produced by Comedy Central, Busboy Productions

Gold Honor

STX Entertainment's "The Gift"

produced by Giant Spoon

Gold Honor

World Wrestling Entertainment (WWE)

produced by WWE

Silver Honor

Back to the Future 30th Anniversary Edition

produced by Universal Pictures Home Entertainment

Silver Honor

Spotify Found Them First

produced by Razorfish New York / Stink Digital

Silver Honor

Spotify Taste Rewind

produced by Razorfish New York / Stink Digital

Silver Honor

Universal Unfriended Social Campaign

produced by bpg and Universal Pictures

Bronze Honor

#BeatlesOnSpotify

produced by Spotify

Bronze Honor

Luke Bryan Digital Autograph Application

produced by Telescope

Bronze Honor

Oxygen's Very Real

produced by Oxygen Media

Bronze Honor

Selfie Induced Horror

produced by Agency OMD/Ignition Factory

Bronze Honor

Spotify Singles

produced by Razorfish New York / Stink Digital

Bronze Honor

Trainwreck Social Campaign

produced by BPG and Universal Pictures

Best in Family and Parenting

Winner

Plum Organics: Parenting Unfiltered

produced by Something Massive

Bronze Honor

LEGO Kronkiwongi

produced by LEGO

Best in Fashion, Beauty and Luxury

Winner

Carol's Daughter #BornandMade

produced by Love Social

Best in Financial Services

Winner

Meet Halfway

produced by CP+B and PayPal

Best in Food & Beverage

Winner

Lovin' The Super Bowl

produced by DDB Chicago and McDonald's

Best in Games

Winners

Hunt the Truth Audio Series

produced by Ayzenberg Group for Xbox/343 Industries

Lego Dimensions: The Ultimate Social Media Collaboration

produced by Warner Bros. Interactive Entertainment

Bronze Honor

Madden: The Movie

produced by Heat

Best in Government and Politics

Winner

The Royal Navy Engineers Recruitment Campaign

produced by e3

Gold Honor

The Fight for $15

produced by Fight for $15

Best in Health and Fitness

Winner

#CignaRunTogether at #DisneylandHalf Marathon Weekend

produced by Cigna

Best in Home and Decor

Winner

The First Ever Pinterest Yard Sale

produced by Deutsch and Krylon

Best in Hospitality

Winner

Two Bellmen

produced by Marriott International, Marriott Content Studio, SubstanceOver Hype, Platform Media Group

Best in Live Events

Winner

2015 iHeartRadio Music Festival

produced by iHeartRadio

Gold Honor

2015 iHeartRadio MusicAwards

produced by iHeartRadio

Bronze Honor

#AirbnbSundance Live

produced by Airbnb

Bronze Honor

#IAmAgent23

produced by TBWA – Nissan United

Best in News

Winner

The New Yorker on Social Media

produced by The New Yorker

Best in Nonprofit

Winners

Crossroads Community Street Fare Social Campaign

produced by Saatchi & Saatchi Wellness

Love Has No Labels

produced by R/GA and The Ad Council

Best in Pets and Animals

RuffLife

produced by breensmith

Gold Honor

I Get Beggin'

produced by Big Spaceship LLC

Gold Honor

Zico Coconut Water Taps "Spokespawson" for #DogDaysofWinter Campaign

produced by Zico Coconut Water

Best in Retail and E-Commerce

Winner

Live The Fresh Blade Shave

produced by Dollar Shave Club

Gold Honor

Casper: Bringing Bedtime Back

produced by Casper

Gold Honor

Lucy the Robot

produced by Atomic 212 Sydney

Bronze Honor

Allston Christmas

produced by Hill Holliday

Best in Technology

Winner

Lucy the Robot

produced by Atomic 212 Sydney for Double Robotics

Bronze Honor

Motorola: #MotoSelfieStick

produced by Razorfish/DigitasLBi

Best in Television

Winner

Netflix Narcos Original Series Social Media Campaign

produced by Mistress and Netflix

Gold Honor

The Voice

produced by NBC Entertainment

Silver Honor

Empire: 2015 Social Media Campaign

produced by Fox Broadcasting Company

Bronze Honor

Lucy the Robot

produced by Atomic 212 Sydney

Bronze Honor

The World Through Mr. Robot

produced by USA Network

Best in Wine, Beer and Spirits

Winners

Hockey Heaven

produced by Rethink for Molson Canadian

My Tales of Whisky Yule Log

produced by Hunter Public Relations for Diageo

Best in Travel and Tourism

Winner

Blah Airlines

produced by Eleven Inc. and Virgin America

Best in Sports

Winner

#MyPlayoffsMoment

produced by National Hockey League