Charisse Ford Hughes, a marketing veteran with nearly 25 years of experience in the CPG and luxury goods sector, is joining the Kellogg Company as its senior vp and global CMO, effective Sept. 21.
Hughes joins Kellogg from Pandora Americas, where she spent the last five years as CMO, driving the brand’s strategic expansion into 17 markets in Latin America and reimagining jewelry retail through omnichannel models.
Hughes will continue to work on building global strategies for the company’s many snack and cereal brands, as well as its latest entries into the highly competitive faux meat realm, according to a Kellogg’s spokesperson.
“Her expertise in digital and ecommerce will help us integrate digital into our marketing capabilities in an even more seamless way,” they said.
A graduate of Howard University and Northwestern University’s Kellogg School of Management, Hughes’ first marketing stint was a four-year stretch with Sara Lee, overseeing brands such as Ralph Lauren Intimates and Playtex Apparel. For the past 18 years, Hughes has held managerial and executive positions at luxury goods companies Avon, Estée Lauder and Pandora. When she was at Estée Lauder from 2005 to 2014, Hughes implemented integrated 360 campaigns and spearheaded the launch of one of the skincare brand’s most famous products, the Advanced Night Repair Synchronized Recovery Complex cream.
Hughes has also served as one of Adweek’s executive mentors since the launch of our DEI leadership program last October, and currently sits on the board of Pixability and Habitat for Humanity New York City.