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When people hear the words “organic” and “sustainable” applied to items such as cleaning supplies and personal care products, there’s a tendency to assume that also means they’re both expensive and inferior in quality. Grove Collaborative, a company that delivers a range of natural household goods to customers’ doors, is working to change this perception.
Ahead of her appearance at Brandweek’s Challenger Brands event, Samantha Howe, vp of brand marketing at Grove Collaborative, talked about taking on more established brands, keeping morale high via Zoom and the excitement that comes with making healthier products more accessible.
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