After Super Bowl Ad Controversy, Cetaphil 'Made Things Right' With TikTok Creator

A regional spot mirrored Sharon Mbabazi's content. The brand says it was a coincidence.

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On Friday, skincare brand Cetaphil dropped a regional Super Bowl ad about a real father and daughter bonding over football after Taylor Swift and Travis Kelce’s relationship created a spike in NFL interest among Swifties.

The problem? It bore an eery resemblance to a series of TikToks by creator Sharon Mbabazi. As the spot began to go viral, Mbabazi and her followers took notice.

In a Friday post, she highlighted the similarities:

  • Mbabazi is Black and her stepdad is white, while the teen girl in the Cetaphil ad is mixed race and her dad is white.
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