The jingle from CeraVe’s “Hey It’s Me” commercial has become meme fodder on social channels like TikTok—sometimes with an air of mockery. But instead of feeling embarrassed, the L’Oréal brand is getting in on the joke by remixing the tune with dozens of influencers.
In the latest chapter of its “Moisturize Like a Derm” campaign, created by Eva Nosidam Productions, CeraVe collaborated with digital creator and DJ House of Evo to remake the opening monologue of its long-running TV ad, which debuted in 2018 and begins: “Hey. It’s me. Your dry skin.”
A diverse cast of 50 influencers, including Audrey Trullinger, Kareem Rahma, Greg Berzinsky, and Mohamet Mbaye, will dance to the remix while using CeraVe’s moisturizer cream and share the content on social media.
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