Century 21 Is Cut to 4: Remaining Agencies in the Creative Review Will Make 'Brand Positioning' Presentations

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Century 21, the real estate brokerage, has selected four finalists to pitch the creative portion of its advertising account, estimated at $30 million.
Michael Trainor, executive vice president of Parsippany, N.J.-based Century 21, identified the contenders as Arnold Communications in Boston and New York shops Bozell Worldwide, DDB Needham, and Grey Advertising.

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