Celebrity Entrepreneurs Aim for Light Touch—if at all—in Mixing Politics and Marketing

Brooke Shields, Emily Ratajkowski and Bobbi Brown cautiously navigate a topic most brands find messy

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Celebrities’ political and personal beliefs unavoidably impact the brands they’re affiliated with—whether it’s a business they own or a brand partner paying them for sponsorship. 

Elon Musk’s fame comes from his businesses. But his larger-than-life, attention-grabbing online persona and antics put him more squarely in the celebrity arena than other titans of industry. As such, his name is all-but synonymous with the electric car company he leads, Tesla. So, it was news when he took to Twitter earlier this year and forsook the Democratic party.



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