CEA Puts Cash Behind Growing Focus on Direct

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Campbell-Ewald Ad-vertising executives say they are beefing up the shop’s direct unit in response to an increasing emphasis by clients on one-to-one relationship marketing initiatives.

The Warren, Mich., agency has made a “multimillion dollar investment” in technology, proprietary tools, training and additional personnel, said Tracie Reihm, Campbell-Ewald’s executive vice president in charge of direct.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in