Regional creative directors expect high-profile campaigns from Arnold, Modernista!, Mullen and Hill, Holliday, Connors, Cosmopulos to win top prizes at Thursday’s 42nd annual Francis W. Hatch Awards.
Favorites include Volkswagen of America’s long-running “Drivers wanted” campaign from Bos ton-based Ar nold, particularly TV work emphasizing the Beetle’s arched design.
“VW will continue to be an inspiration to everybody,” predicted Michael Ancevic, a group creative director at Mullen in Wenham, Mass. “In any show, it rises to the top.”
David Banta, creative director at Mintz & Hoke in Avon, Conn.,
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