CDNow Launches New Campaign

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Hampel/Stefanides’ new ad campaign for CDNow shifts the focus from personal music experience to the online music retailer’s vast selection of CDs.

Seven 15-second TV spots and six radio commercials from the New York-based agency break today. The ads, which target adults ages 25-49, show actual videos for obscure songs—such as one by a kimono-clad throat singer—along with the copy, “If we have this, we’ll have what you’re looking for.”

Twelve print ads, which also break today, feature lists of obscure songs, such as the “Top 10 songs having at least three consecutive E’s.”

Previous work focused on CD Now’s...

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