Catching a Buzz

In heat wave, drink makers lead YouGov BrandIndex’s July brand gainers

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In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10 list of improvers in consumer perception for July. Coming in at No. 1 for good buzz was electronics makers LG, which captured media attention for adding 3-D gaming to TVs and plans to release a new smartphone.

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