Kovel Kresser & Partners calls on the attractions of sun-kissed Santa Barbara, Calif., to reposition Carrows in its first campaign for the restaurant chain.
Using the new theme “It all started in Santa Barbara,” the TV and radio campaign positions Carrows as a fresh, youthful restaurant chain. “[Carrows has] always been known as a family restaurant. We’re making it more youthful and fun and more focused on the food,” said Lee Kovel, chief creative officer of the Santa Monica, Calif.-based
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