General

Carrie Underwood Says Building a Brand and Building a Music Career Are More Similar Than You'd Think

The songstress stars in a new spot for her athleisure line

Carrie Underwood playing the guitar — Carrie Underwood in the new spot for Calia by Carrie Underwood.Calia by Carrie Underwood

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Carrie Underwood’s been in the brand game for a bit now—she launched her athleisure line, Calia by Carrie Underwood, in 2015. In music, she’s even more experienced: The country singer won the fourth season of American Idol in 2005, and has gone onto collect a number of other accolades, including a slew of chart-topping albums and seven Grammy Awards.

Finding success in the two worlds hasn’t been so different, Underwood told Adweek.

“A lot about it is is the same,” she said.