Carrie Underwood Says Building a Brand and Building a Music Career Are More Similar Than You'd Think

The songstress stars in a new spot for her athleisure line

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Carrie Underwood’s been in the brand game for a bit now—she launched her athleisure line, Calia by Carrie Underwood, in 2015. In music, she’s even more experienced: The country singer won the fourth season of American Idol in 2005, and has gone onto collect a number of other accolades, including a slew of chart-topping albums and seven Grammy Awards.

Finding success in the two worlds hasn’t been so different, Underwood told Adweek.

“A lot about it is is the same,” she said.



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