Carlsberg Is Launching a Line of Men's Grooming Products, All Made With Beer

Barley and hops are good for hair, brewer notes

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Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair with it?

That's a key question in light of today's launch of Carlsberg Beer Beauty, a line of men's grooming products that includes shampoo, conditioner and body lotion. Crispin Porter + Bogusky Copenhagen took the project from concept to execution. Unlike some brand extensions that merely carry the name of the popular parent company, Carlsberg shampoo really has Carlsberg beer in it: a half-liter of freeze-dried beer in each 250 ml bottle, in fact.



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