Carlsberg's Founder, Who Died in 1887, Gave a Surprisingly Insightful TED Talk Today

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“Good afternoon, ladies and gentlemen. My name is J.C. Jacobsen, and I have been dead for 130 years.”

As TED Talk openers go, it was a memorable one in Copenhagen today, as Jacobsen, the founder of Denmark-based brewer Carlsberg, appeared in hologram form at TEDxCopenhagen and gave an interesting posthumous talk about the value of uncertainty—in business and in life.

The talk, titled “Why You Should Answer Every Question With Probably,” nicely dovetailed with Carlsberg’s longtime tagline, “Probably the best beer in the world,” written by Saatchi & Saatchi in 1973.

It was an actor playing Jacobsen (obviously—the man died in 1887), but the speech, crafted by FCB agency Happiness in Brussels, was more than just an empty stunt.



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