Carhartt's Resale Program's Been Good for the Planet—and Good at Luring New Shoppers, Too

With lower prices for vintage goods, Reworked appeals to new demographic groups

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In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his share of anecdotes from customers.

“We get jackets and bibs and overalls from people around the country, with stories about how [they bought their Carhartt garments] for their first job, or that they’ve had it 40 years or it was their father’s.”

Perhaps those stories aren’t so surprising, given that the 135-year-old Detroit clothier has long prided itself on its seemingly indestructible jackets, overalls and other blue-collar duds.

But here’s something that is surprising—or, at least, worth pondering.




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