Carhartt Puts Perich to Work

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Workwear manufacturer Carhartt Inc. has awarded Perich + Partners its estimated $2 million account after a review.

“It’s a brand we’ve had our eye on for a while,” said Ernie Perich, president and creative director at the Ann Arbor, Mich., agency. “It’s one of those great brands that is a category leader.

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