Cardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super Bowl Teasers

When hip-hop superstar Cardi B isn’t offering her own takes on the extended U.S. government shutdown, she’s confirming rumors, first reported by TMZ, that she will star in Pepsi’s big Super Bowl ad.

The soda company released two new teasers today to follow up on last week’s intro starring crunk pioneer Lil Jon, who did little beyond appear in a diner setting and slowly pour himself a fountain soda.

In a very similar manner, these mini-spots don’t reveal anything about the ad that will run during the game—one of three from PepsiCo to promote its Doritos, Bubly and Pepsi classic brands.

For example, Steve Carell appears in the same diner reading a document that he very clearly identifies as a script for the spot. It seems hilarious, but he won’t tell viewers why.

Cardi’s mini-teaser is even more vague, though we do learn via her hand movements that she, like Ikea, is a big fan of ASMR, or autonomous sensory meridian response.

The rap queen also has more than a few fans, as indicated by the man stealing a quick snap in the background.

The big question, which will presumably remain unanswered until the full ad airs: Why is everyone so fond of this particular diner?

Like the rest of Pepsi’s Big Game work, these spots were created by Goodby Silverstein & Partners.

For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LIII Ad Tracker. And join us on the evening of Feb. 3 for the best in-game coverage of the Super Bowl commercials anywhere.

Patrick Coffee

@PatrickCoffee

Patrick Coffee is a senior editor for Adweek.