Carat Fusion Taps Modem Vet for S.F.

NEW YORK Carat Fusion has named Tracy Cunningham managing director of its San Francisco office.

Cunningham, 36, succeeds Cory Treffiletti, who relocated to Carat Fusion’s New York office in the newly created position of engagement architect.

Cunningham comes to Carat Fusion from Modem Media, where she was acting head of client services and operations in its San Francisco office from January to June 2005. She worked at Digitas from 1997, serving as vice president of business development prior to moving to Modem.

Cunningham will report to Toby Gabriner, Carat Fusion’s CEO.

At Aegis Group-owned Carat Fusion, Cunningham will work on new business and oversee client teams.