The Car That Time Forgot?

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If you’re working on the ad account for an upper-midsize car, you’ve got your hands full. A report by J.D. Power and Associates says buyers of such cars are “now more than five time as likely to switch to a sport-utility vehicle than they were two years ago.” Consumers in general have shifted from conventional cars to more truck-like vehicles, but “midsize cars have lost more customers than any other car segment.”

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