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Those often-deafening car commercials may be falling on deaf ears when they emphasize cheap interest rates and other such incentives, to judge by the findings of a new Kelley Blue Book survey of consumers who are in the market for a vehicle.
More than one-third of respondents plan to pay the whole cost of the purchase in cash. That goes for 42 percent of those who plan to buy a used vehicle and 20 percent of those shopping for a new model.
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