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If you’ve spent any amount of time on X (formerly Twitter) since 2015, chances are you’re familiar with Nicholas Fraser—the face of the “Why You Always Lying?” meme.
Fraser first rose to fame eight years ago with a Vine video of him performing a funny, homemade song his backyard to the tune of the 1998 R&B song “Too Close” by Next. The snippet has spawned parodies, remixes and even become a reaction in its own right.
Now, drinks giant Diageo has tapped Fraser to front its first global campaign for Captain Morgan’s Spiced Gold 0.0%,
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