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In mid-March, Guinness suggested St. Patrick’s Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead.
Now, Captain Morgan—also owned by drinks behemoth Diageo—has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue.
The spiced rum brand has enlisted singer, songwriter and rapper Bree Runway to front a zesty spot imploring customers around the world to “Enjoy Slow” and moderate their drinking.
This might sound surprising for a parent business that reported sales of $11.4
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