Canon To Take On Xerox Via New DCA Ads

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In an effort to steal market share from leader Xerox, Canon USA will launch four new copier and printer products this fall backed by nearly $25 million in ads from DCA Advertising.
The product-focused work builds on Canon’s current “Image Anyware” campaign, a series of black-and-white spots that spoofed office angst about noncommunicative machines and positioned Canon as a digital “systems solutions” company.

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