Change is coming at Cannes Lions. This year, the festival is switching up its longstanding Media Person of the Year award, and naming a Media Brand of the Year instead. Cannes Lions announced today that Spotify is the winner of the award.
Cannes Lions Names Spotify Its First Media Brand of the Year
The award previously honored a person instead of a company
Spotify's in-house creative team recently used out-of-home to tout its new free tier.
Spotify
