Cannes: The 'Evolution' of Advertising

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

CANNES, FRANCE “Evolution” was the watchword at the 2007 Cannes Lions, as 11,000 delegates from the ad industry gathered in the South of France to celebrate creativity and contemplate how the business and the award shows that honor it will evolve.

The Dove viral sensation “Evolution” took top honors in both the Cyber and Film categories, pointing to the colliding worlds of consumer-powered digital distribution and brand building. It’s the first time in the festival’s history that the same execution won in both categories.

“It’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in