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KFC wants consumers to begin associating the reverberating bang of marching band drums and the pop-pop-pop of balloons with its crispy (and Extra Crispy™) chicken. How do you illustrate onomatopoeia without being too on-the-nose? Geometry’s office in Argentina, a WPP-owned creative commerce agency, found the answer through a variety of sculpture materials, fast-pace cut edits and audio.
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