Can LivingSocial Bounce Back?

CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers questioned the 6-year-old company’s ability to find cash as they also wondered about its relevancy among Web-deals-weary consumers. Then, things got worse. LivingSocial’s site went dark for 40 hours leading up to Black Friday. Meanwhile, the company’s viability now hinges on the $260 million sale early next year of South Korean property TicketMonster to rival Groupon. It’s just one of the things Judge must grapple with heading into the new year.