Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As global marketing officer for Marriott International, Timpone isn't just responsible for the messaging for 4,100 properties doing business as 18 brands in 79 countries. She was brought aboard in 2013 to find the best stories inside that realm, package them for social channels and use them to draw a new generation of guests. Good thing Timpone had some experience at this sort of thing. She previously led the marketing departments for Disney and Yahoo. Timpone spends much of her time traveling in Marriott's far-flung empire, but she was kind enough to give us a call after her most recent return to the U.S.