Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?

A reboot 2 years in the making

Diet Coke is debuting a new look and 4 new flavors. Diet Coke

Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a “full brand restage.” Starting next month, consumers who pass by the beverage case will see Diet Coke in new product dress: A skinny silver can sporting a bold center stripe whose colors correspond to four new flavors.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.